Trackmania & Cupra: A new kind of partnership in racing and gaming

Trackmania, is joining force with the young Spanish car manufacturer CUPRA to offer a whole new world of content to the millions of Trackmania players.

On October 10th, Trackmania and CUPRA will unveil NEO-CUPRA: the first in-game city specially co-designed for race lovers. Featuring 3 districts with unique artistic directions and divided into 12 racetracks, NEO-CUPRA will test players’ responsiveness and agility in non-stop competition.

Every two weeks, one of the 12 tracks will be revealed and highlighted as a Track Of The Day.

On top of that, paid users will be able to play the CUPRA maps all year long and unlock exclusive CUPRA skins (with the Club access) for their vehicle.

To create this experience and to stay true to our values of innovation and creativity, Trackmania and CUPRA have collaborated with a new generation of creators from the Trackmania community.
It is the creative minds of these talented young people, inspired by CUPRA’s new vision of sportsmanship and Trackmania’s atypical approach, that gave rise to the immersive and intense universe of NEO-CUPRA.

“It’s a pleasure to welcome CUPRA into the world of Trackmania. They will become the first car manufacturer to partner with us, designing exclusive in-game content. With their passion for auto sport and creativity, CUPRA brings to the game more of what Trackmania players love so much: modernity and the unexpected. We hope they will enjoy these new tracks as much as we enjoyed making them with the community creators.
Adrienne Péchère – Marketing and Communication Director of Nadeo

“CUPRA is proud to collaborate with Trackmania to share its unique vision with millions of players. Passion and performance are at the heart of CUPRA’s DNA, two qualities that we share with the game’s community. This partnership is just the beginning of our commitment to gamers, we want to go even further in the world of gaming and esports“.  

Robert Breschkow – Managing Director of CUPRA France

This partnership is truly something special and set to delight players, with Trackmania and CUPRA being committed to offering the community amazing experiences regularly  throughout the year celebrating racing and creativity.